Deliver Value to the Market in a Predictable Manner with The Null Product.
Building a roadmap is more than just identifying high-value work. We help with portfolio assessment, strategy alignment, prioritization, ROI analysis, and metrics to understand the impact of the roadmap, capacity planning, and potential budget asks to fund the roadmap.
Our approach to roadmap work is to build and train through the construction of an updated roadmap, leaving teams with improved methods, while concluding with a roadmap that 1) is focused on the right areas, 2) can be delivered predictably, and 3) calls out what is and is not in the roadmap with budget identified to consider how to fund work that falls outside of the planning period.
Diligence, post-close, hold period, or approaching sale, we'll help you know where your Product Management team's strengths are and how to drive sustainable value through process improvement, role clarity, and org design.
This offering helps benchmark the state of product management, product strategy, and roadmap.
We identify quick wins, key transformational areas, and what to defer. The best time to do this is post-close when building the Value Creation Plan.
Our services aim to empower the talented people inside your organization. We create value by teaching product management with practical exercises that allow them to apply their learnings to your business.
Attendees walk away with a head start on creating immediate business value, with knowledge for sustainable product leadership.
At its core, our goal is to help companies deliver Value to the Market in a Predictable manner. This requires empowered product teams that can focus on strategic thinking and business outcomes, while modern tools help them with information synthesis and tactical work.
Too often software companies find themselves out of balance. I'm spending too much time on Maintenance and Customer Commitments and cannot work on New Features or Growth. I've ignored quality and have allowed a large backlog of defects to persist, resulting in lower NPS, potential retention issues, and quality debt to pay down. I've ignored my tech debt, and now I am faced with refactoring, scalability issues, and slower development.
We help you analyze and plan capacity to deliver on what the product needs holistically as part of the roadmap process.
Build a playbook for sustainable innovation as a mindset. We help companies accelerate Innovation with use case identification workshops, prioritization, valuation, and process design for how to make Innovation a regular activity. Don't wait for hackathons or new disruptive technologies like Generative AI or Agentic AI.
Innovation needs to be part of how each product is evaluated against the market to defend and create differentiation.
We help you analyze your product portfolio to understand the financial profile, lifecycle stage, and headcount needed for each product to play its role. Nearly every portfolio of reasonable size is sub-optimally staffed (too many people on one product and too few on another).
Does your growth product have a compelling roadmap and the resources to accelerate it to win in the market? Does your sales and customer success team have the materials they need to capture that value? We look at creating actionable plans for each product, and we focus on rallying the entire org around the portfolio.
A new spotlight is shining on CPOs to drive growth for the business and defend against competitors as AI continues to disrupt the software industry.
Now, more than ever, the ability to fuel growth and create a defensible competitive moat is essential. We help CPOs navigate that landscape for achievable strategic planning to protect and grow the business.
The roadmap is only as good as your ability to execute on it. We help companies build scalable processes to take Ideas through Discovery and Prioritization all the way to Product Launch and Impact Measurement.
Processes can vary based on where a product is in its lifecycle and the type of work the teams are doing. We help you avoid what doesn't work, while building a process with you that unlocks efficiency.
We help "align your org to the delivery of value" so that roles and responsibilities are clear, your staffing size and ratios help you avoid bottlenecks, and your allocation of resources reflects how and where you will grow your business.
Org structure is about both the design and the number of people required for healthy teams. We also help you understand how to be cost-effective in optimizing your budget.
We are partners to your team so that the work we do together is lasting.
We want a win for your company and a win for each individual, so that they can grow and mature in their command of product management.
We get to know you and your business, and we partner with you on problem identification and recommendations to align on what is needed (and what is not).
We always have the final vision of success in mind, but we implement changes when it is logical to do so instead of waiting for a big reveal and gating change management.
We use data, workshops, and Null Product Frameworks that become your best practices to empower your team. Work can be remote or onsite.
A common problem in product management is a lack of metrics. We work with you to define the best ways of tracking the results of your team to make adjustments and strive for continuous improvement.